AMP sites - fall into the trap and win

Yandex and Google are sparing no effort to develop their own ecosystems, absorbing the good old web turbo pages and AMP sites. Do not benefit from this:

1. information resources that make money on advertising;

   
   
   
   
   

2. commercial sites , because search results are reduced to search services and aggregators;

   
   
   
   
   

3. social networks (the same Zen with yesterday announced live broadcasts).

   
   
   
   
   

A new reality is to get used to the search engine ecosystem or forget about online. Inevitably, search engines will drag all the possibilities of attracting and retaining visitors to the site in their own way, leaving the site with a one-line offer and contacts. But on the way to surrender, you can win. Therefore, we will omit (well, almost) criticism of AMP pages, and consider implementation cases and benefits for your project and business. In fact, there is some positive, and whoever studies the topic earlier will benefit.

The introduction of AMP pages five years ago was the biggest change in Google's algorithms. And it is not unreasonable: the type of issue, the format of user interaction with content is changing and, most importantly, new technical requirements open up great opportunities for promoting sites and achieving a better result.

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