Olga Topal, Middle SEO specialist, Boosta
SEO is not as scary as it sounds. Basic SEO is even easier. The right basic SEO setting for a young site will already bring results. Not every competitor will optimize their website 100%. Therefore, if you optimize your site correctly, there is every chance of competing for organic traffic after a while.
At what stage can you start doing SEO? The earlier the better. In this article, I have collected 26 points to consider before launching a website, so that the first crawl and later indexing go smoothly and bring maximum benefit. This checklist has been compiled taking into account all the recommendations of the Google search engine and is suitable for both Russian-language sites and projects "to the West."
What will we consider?
Domain
Hosting
HTTPS certificate
Site security
Keyword Research
Site structure
URL ( Uniform Resource Locator )
Meta
Headings on pages
Content
Broken links
Pictures
Internal linking
Adaptability
Blog
Download speed
Usability
Microdata
Service connection
Robots
Sitemap
Outbound links to trust resources
Social media and GMB
Link building strategy
Additionally and on little things
Let's get started?
Domain
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HTTPS
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URL
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Meta Keywords Google .
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<h1> </h1>
<h2> 1</h2>
<h3> 1</h3>
<h3> 2</h3>
<h2> 2</h2>
<h3> 1</h3>
<h3> 2</h3>
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301, 302, 404, 410, 520 . , , .
, Google Serach Console, ( robots.txt , « robots.txt»). , Screaming Frog ( ).
CMS , . , Broken Link Checker WordPress.
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PageSpeed Insights - Google. 100. ,
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Google Search Console , Google . Bing Webmaster Tools, .
Facebook Instagram, Facebook Pixel.
Robots
robots , .
«» Google, robots.txt :
Ø User Agent: *
Ø Disallow: /
«», robots CMS, (, , ) URL yoursite.ua/robots.txt.
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Ø User-agent: *
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Ø Sitemap: https:// yoursite.ua /sitemap.xml (URL sitemap)
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Sitemap
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, , , , ( YMYL - «Your Money or Your Life»), Google, «». – (, , ). , . , , Search Engine Journal.
YMYL drmax.
GMB
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. Google My Business. Google .
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NOINDEX , . , .
SEO- CMS ( ).
10 000 , Google. 500-1 000 , , , .
404. , , . , , , .
, : , Google. , . Google . SEO-. -10.
3-6 SEO-, , .
SEO - . Google , .
And one more remark - your full-time marketer, who deals with flyers, PR, social networks, cannot simultaneously do SEO optimization. It is best to consult with SEO professionals with experience in your niche and region.
What happens if you open a site without implementing the above points?
I will answer the question with a question. How many new sites do you think appear on the Internet every day, and who is on the 10th page of Google?
You can read more about basic SEO in Google Help .
And if I missed other important basic SEO settings, write about it in the comments.