This article is for those pioneers who are launching their first company, which of course should make the world a better place.
Why it is worth reading
I bet if you are on the verge of one of the most important steps in your professional life, that is, thinking about a startup, the smell of freedom and new opportunities tickles your nose, and adrenaline makes your heart muscle beat faster. Perhaps you are already there with all your thoughts. Where dreams come true, where books are written about the founders, and journalists, pushing the beauties around you, try to get to you as soon as possible.
That's right, and I sincerely wish you success along the way. But the ruthless statistics say that not everyone is lucky to show off on the cover of Forbes next to Musk or Bezos. I will say more: I am writing these lines right now just to increase the percentage of startups that survived at least a little.
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