Pakistan, Argentina, Mexico, Vietnam are the countries where you can attract tons of inexpensive installations for 1-2 cents.
But even this money is extremely difficult to return. And often, studios just ditch those countries and focus on premium regions like the US, Canada and Europe.
In this article - 4 ways how you can revive these locations and advertise your application in a plus.
Method number 1. Increase the age of users
Often 45+ users generate 2-10 times more income than young people.
This audience is richer in many countries, and besides, it is more loyal - the retention is higher among older people. They don't jump from game to game. For example, my mother has been playing the same word guessing game for 2.5 years. And this is quite typical behavior for adult users.
In Facebook Ads and Apple Search Ads, you can target age directly by simply entering it in the settings. And in Google Ads - indirectly, by writing phrases like "for seniors", "60+" and so on in the ad text. In the hope that the robot will catch hold of this very audience.
As a result, the installations will become more expensive, but their quality will be significantly higher. And, perhaps, you will start attracting retirees from Mexico or Chile to the application in batches.
Method number 2. Focus on iOS
In a developed country (for example, Germany), having an iPhone says little about social status. But in the Philippines, this can be a sign of prosperity.
If you are unable to advertise in the country with a plus on Android - try iOS, the result may pleasantly surprise you.
Method number 3. English language
Another way to find a richer audience is to target only English.
For example, let's choose the country - Mexico, and the language - English. In this case, the ad itself (creative) must also be done in English.
Method number 4. Large wealthy cities and regions
Can't advertise in Argentina as a plus? Try only Buenos Aires, where salaries are significantly higher than the national average. In Vietnam, try Ho Chi Minh City and Hanoi. In India - Bangalore and Mumbai.
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But, first of all, this is not possible in every advertising system. Secondly, this information is not collected correctly in every application. Thirdly, the point is that, at least for iOS applications, such strategies will become unavailable.
Write in the comments
If you have had successful experience working with exotic locations like Africa, South America, the Middle East - write in the comments how you were able to tame these countries.
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If you are also engaged in the promotion of applications and games - write to me in a personal, I will be glad to talk with colleagues! There is not enough communication in this rather narrow niche - the promotion of mobile applications)