🦈 👩🏻‍🌾 🤵🏻 Invisible psychology of e-com sites 👨‍👩‍👧‍👦 🚴🏿 📏

There is one specialist in America who studies psychology and applies it mainly in e-commerce. In our company, we have actively implemented his developments in usability analytics and conversion audits of sites, and I must say, there is an effect. His name is Nick Kolenda , and his books on Amazon are a real discovery for me personally and a source of inspiration where attempts to increase conversion come to a standstill.

However, you can find Nick's books in Russian, for example, on Liters, but there are few of them. Actually, as well as translations of articles. What Nick writes about, in three words in this post (I hope my Habr will be replenished with translations).

You are more inclined to buy when presenting results

For example, when you imagine unpacking a box with a product or understand what stages your order goes through before receiving it in your hands, or you see your avatar in the checkout as some kind of pumped hero of a computer game.

Let's show these three points in pictures.