According to the statement TASS number of orders in the service fast delivery of Ozon Express from 12 to 18 January increased by 30% in weekly comparison. We analyzed the orders for this period with the help of the service of analytics and parsing of marketplaces and we got completely different data.
Ozon Express is a fast delivery service for fresh food, groceries, children's goods, household goods and pet supplies in Moscow and the Moscow region. Express delivery by courier - from 40 to 60 minutes. Courier delivery - from 1.5 to 4.5 hours.
"The number of orders in the fast delivery service Ozon Express over the past week increased by 30% on a weekly basis - the increase in demand was influenced by the cold weather in Moscow. Orders peaked on the coldest days of the week - Saturday and Sunday." Ozon press service.
We have already written that the Ozon Express category showed a very significant growth during the New Year holidays and the number of orders in relation to December 2020 increased almost 4 times. Therefore, we were so interested in the TASS statement - did the growth continue and further and the cold could so affect the number of orders? We checked.
"The number of orders in the fast delivery service Ozon Express from 12 to 18 January increased by 30% weekly comparison" - TASS
To do this, we compared orders for 2 periods January 12-18 and January 5-11. We also took a closer look at the number of orders on the weekend of January 15-16.
The graph visually shows that the number of orders has not increased. We decided to manually calculate orders for one and second week:
January 5-11: order quantity 47263 pieces
January 12-18: number of orders 43819 pieces
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5-11 : 7979591
12-18 : 7295603
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