Product managers always have more to do than resources. New challenges come from all directions - from designers to marketers to CEOs. But if you take into work everything in a row, there is a risk of getting at the output not what is needed for the development of the project, but what was “for fun” by some of the colleagues. So, the co-founder of KISSmetrics, Hiten Shah, admitted that his company lost its position in the market precisely because of prioritization mistakes. As soon as he had new ideas, subordinates had to drop everything and start working on them. At that time there was no question of a thoughtful distribution of forces. While the team was trying to keep up with the leader, competitors took over the market and released new products.
We will tell you how to prevent this development of events using simple techniques for prioritizing hypotheses. Generally speaking, this topic is often raised at specialized conferences and seminars. For example, Matt Bilotti, Product Manager at Drift, the # 6 fastest growing online marketing platform by Deloitte, shared his perspective on how unit economics can prioritize hypotheses at Epic Growth SEASONS. He explained the benefits of the approach and how it can be used in the workplace.
ICE Problem Scoring Method and Its Neighbors
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Netflix's DHM Approach to Hypothesis Prioritization
Daniil Khanin's blog about unit economics