One of the most important tasks for sellers looking to enter marketplaces is choosing the right product to sell. You can be a great marketer, copywriter, photographer, but if there is no market for a product on the marketplace, then in most cases there will be no sales.
One way to find the right product to sell is by comparing marketplaces. What product, for example, sells well on Ozon, but is not available on WildBerries, or vice versa, should be taken for sale.
We (as an example) want to go with the product to both of these marketplaces, so we will look for TOPs on AliExpress. To search for a product, we will use one of the marketplace analytics and parsing services.
1) First, let's select the category / subcategory of the product on the marketplace in which we will search. And here, at the first stage, we have only one condition - that the market is large enough. What does big mean? - it depends on your ambitions and your strategy (go to the marketplaces in several categories, in one and one product, in one with 50-100 products, and so on). How much can you earn if you occupy 1,3,5,10% of the market in a category? Do these numbers suit you? - then OK. For example, let's take the subcategory "watch accessories" :
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Thus, you can search for products to sell on marketplaces, simply comparing what sells well on one and not on others. There are other methods, such as searching for newly emerging trending products, searching for potentially top products, finding new niches, and others. In the following articles, we will consider them in more detail.