I have a daughter 10 years old. And she has friends. What do they talk about all day? AMONG US!
How did InnerSloth's small team of 4 people make a game that is played by hundreds of millions around the world? Let's figure it out.
What is the game about?
Among Us is a cross-platform game that uses the mechanics of the good old Mafia - you have to identify the "traitor" through team actions. In the role of heroes - funny cartoon members of the crew of the spaceship.
When was the game launched?
Oddly enough, AU was launched long before they were successful. Namely - June 15, 2018.
For years, the game was simply not noticed, and the number of players was in the hundreds. What helped turn the tide?
Factor # 1. Streamers
The key to the explosive success of the game is not advertising or ASO optimization ... Everything changed when streamers on Twitch became interested in the game.
More precisely, it all started with one particular steamer - Sodapopin (5.9 million followers on Twitch). Sodapopin has invited other streamers to play together. And ... The next morning, the owners of InnerSloth studio woke up as millionaires (well, future millionaires). After that, the growth of AU could no longer be stopped.
By the way, my favorite Canadian streamer Amaz in one of the streams admitted that he doesn't particularly like playing Among Us. Dislikes, but plays. Why? Yes, because for a streamer it is an opportunity to gain an audience of other streamers with whom he plays. This audience exchange is extremely beneficial to them.
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Second, add a social aspect to games, or, more simply, play against friends, duels, tournaments.
Third, make the game accessible to everyone.
Write in the comments!
Write your version of why Among Us managed to shoot so well with zero ad investment (according to co-creator Marcus Brommander).