Hi, my name is Oleg, I am an account manager. Today I'm going to talk about display campaigns. You will learn what display campaigns in Direct are, what features this tool has and how they differ from image ads in YAN.
Experts working with Yandex.Direct closely use the following tools:
Search - Search Ads
YAN (Yandex Advertising Network) - advertising on Yandex partner sites and its resources;
Retargeting - returning customers who have visited the site.
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Display campaigns in Yandex.Direct will help you stay one step ahead of your competitors and, by constantly showing potential customers, gain confidence in them even at the stage of choosing a product or service. As a result, it will help bring more customers at a lower cost.
That's all. Happy launches and loyal customers!