As participants in the market for business systems, including CRM and loyalty programs, we monitor the situation, study trends, communicate with vendors and customers. We also study the ratings of CRM systems and often notice that the indicators in them are different, and often almost the largest players are not taken into account in the studies. Apparently due to a conflict of interest.
Therefore, we decided to publish our own research of this market for the first time. It considered more than 3.4 thousand projects for the implementation of CRM systems and loyalty systems over the past 10 years in Russia.
This post will be of interest to business owners, analysts, executives and CIOs and anyone who studies, implements, or uses CRM systems. So, welcome under the cat.
To avoid misunderstanding, let's define the terms:
The largest companies are companies included in the RAEKS-600 rating. Other companies are understood as those who are not included in this rating.
We call top systems systems from the following vendors: SAP, Oracle, SAS, Manzana, Microsoft, CFT, Salesforce, Terrasoft. If improvements and new products were made on the basis of top systems, then these implementations are carried out as systems based on top systems. The rest of the systems are referred to as other systems.
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