Hello, Habr!
My name is Alexey Zhukov. For more than 10 years, together with the development team, I have been creating and designing applications and Internet platforms. In this article I want to share my vision of trends in the video content market. Let's figure out what will happen after the pandemic and what to consider when creating a buzzer app.
In 2020, video content has become an essential part of internet consumption. Its popularity is partly due to millennials and Gen Z. They do not see their life without the Internet and prefer to have fun or learn new things from online videos. According to a YouTube poll , 50% of people in both generations said they "can't live" without video in their daily lives.
All of this seriously affects marketing strategies. In 2020, the video format has beaten in popularity such heavyweight contenders as email, blogs and infographics, which have long been the more popular types of marketing content.
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