5 elements of perfect email marketing

Ideal email marketing solves two problems: it benefits the buyer and therefore makes him loyal, and the business increases sales, while remaining flexible in management.





Here are 5 elements that make up perfect email marketing.





Perfect email marketing
Perfect email marketing

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1. . . (Pop Up). , . (Double Opt-In), .





Double Opt-In allows you to obtain consent to the newsletter and make sure that the specified address is correct when the client confirms the address from the letter.
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3. . , . , , . (CDP).





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CDP: .





A single customer profile allows you to combine all available customer information for maximum personalization of mailings

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Site visitors often add items to their shopping cart but never complete the checkout?  Set up an automatic Abandoned Cart Reminder email series to boost sales.
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CDP. , , , .





The service reminds you of your daily workout.  Personal information is automatically inserted into the text - the best results of the user.
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The winner can be determined not only automatically, but also manually.  To do this, individual UTM tags are assigned to each test mailing.
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  2. . OR – . 1 = 1 ( 5 ).





  3. . : CTR – , CTOR – . .





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Key indicators for mailing in the DashaMail service
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Indicators of dynamics, activity and engagement in the DashaMail service
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