- They see what is inside the package.
- They see - when it is full, when it is empty.
- They see what it is filled with and how much.
- They know - when it is open, when it is closed.
- They know - when they open it for the first time, when not for the first time.
- It is convenient to hold it with one hand, easy to put and hang.
- She alone accompanies the product without requiring additional things.
- Helps you make the most of your content.
- It cannot be accidentally opened, broken or lost.
- It's nice to keep and use it (in the future).
- She is beautiful and attractive. Everyone would like to have her.
- She sells, although she doesn't charge an hourly rate.
- Can tell about the content: composition, place of production, route, best use, name all important dates.
- Protects content and gives exactly as much as needed.
- Keeps contents clean, even after opening.
- Protects children: only those who know (secret) can use (contents).
- Leaves nothing inside after use.
- It cannot be changed (number, date and other information).
- It cannot be faked.
Perfect packaging makes the world a better place.
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How do people recognize imperfect packaging?
- They look and do not understand what kind of product is inside.
- She has a wide throat - although little product is required.
- It has a small cap, it is inconvenient to unscrew, it is easy to drop and lose.
- When closed, the cap crushes it.
- With frequent opening, it breaks off.
- You can't just open it - you need to have an opener.
- Its contents cannot be simply used - you need to have it (spoon, brush, sponge, etc.).
- She's like a game. What? Where? When? - the information on it is like a riddle.
- It is secretive - it hides the composition of the contents and the expiration date.
- It is deceitful - it is large on the outside, although there is little product inside.
- If you put it, it falls, if you put it, it spills.
Imperfect packaging makes life difficult for people