Hello, Habr! In the summer, I talked about an online competition for authors and editors who create content for companies. The main goal of the competition was to show that branded content can be unobtrusive, interesting and useful.
Today we present the results of the competition.
What had to be done
The competition was held on the Contestars.com platform - its founders are launching online competitions in various areas related to IT, marketing and education.
Any “corporate” articles published in the period from November 18, 2019 to November 9, 2020 (inclusive) were allowed to the competition.
The competition was attended by materials of any genre: notes, research, analyzes and reviews, interviews, life hacks and reports.
Articles were evaluated by an authoritative jury:
Alexander Lashkov , marketer, journalist and founder of the American content marketing agency, as well as marketing director of the startup Linguix.com.
Alexander Maslov , founder of his own digital agency, member of the Russian Guild of Marketers.
Ivan Sergeev , a well-known habra author, editor of many corporate blogs on this site.
Winners
The best publications were selected in several categories:
The winners will have the opportunity to cooperate with companies in which members of the jury work - these are marketing, digital agencies and brands blogging on Habré and other resources.