Bioreactor
We have been running a blog on Habr for two years, and it is needed so that people with eyes (this is the core of our target audience) are aware of our developments about dry eye syndrome. At least the first posts were for this. Then we saw that it worked for the general popularity of our laboratory, found a couple of interesting business acquaintances, and so on. In general, it was conducted for hygienic purposes, because it is pleasant to talk about science as it is, and not as it should be officially. This is probably vanity.
Everything changed the day the ass in red lingeriewent to the main page. Here many suspected that we were planning to sell the product "Gel thermo intensive" through Habr. I must say right away that it smacks of idiocy, because girls need it, and there are very, very few of them on Habré, judging by the statistics (14+% of boys, 1+% of girls and 83+% of replicants).
So I just talked about the tests, since there was a wonderful beta stage. As with all launching cosmetics, we only welded two reactors, so we were sitting with no inventory.
And then it RAPED! An hour after the publication began, orders began to pour in non-stop. I will note that in an hour: this is because exactly in this hour, for some reason, you disassembled everything that was on the Ozone and on the Wildberries with a discount. In 20 minutes, orders came in more than our stock.
Delov, you can go and cook another batch. You just need to move the reactor loading schedule! It turned out that we also did not have the raw materials, or rather, one of the components.
Why were there so few bottles? Because this is a gel that we have just put on the market. A couple of years ago, this would mean that until we get into the pharmacies, we can only show it to beauty bloggers, send samples and sell licenses at international exhibitions. Then, from next year, cosmetologists would start taking it gradually, and in three years we would have already started selling normal batches.
Therefore, in principle, no one was ready for the fact that the men from Habr might need an anti-cellulite agent. Before that, we talked about the same Intensive Regeneration that was launched - a very science-intensive development, and then there was no wave of orders.
Add to the situation that this is the middle of the covid and the entire sales department is sitting at home.
We noticed the situation at the moment when stocks on marketplaces ran out and orders began to pour into our website. We learned how to sell from the site relatively recently, because, you know, this is not the case for a noble once Soviet laboratory to engage in low trade. Last year we didn’t know how to properly accept payments and even deliver, but this year, fortunately, we learned. But still, they usually took some local resellers in small batches from us - near the box of funds.
Orders without a declaration of war went in a continuous stream from all over the country. We don't have a 24-hour call center either, so night orders are processed in the morning. In the evening, the first timid knocks on a PM began in Telegram (under each post there is a link to our channel about the laboratory chronicles). Additions became massive at night.
The sales department started hysterical in the morning. In each order, besides our product with a project name that fell into the subject, there was something else. It was a shame to lose so much profit just leaving hands. They started queuing up to ship as soon as the vials arrived. We started to find out with the production when they will appear. The next batch was planned in two months, delivery could indeed have been accelerated, the reactor loading schedules had been changed, and a week later we still started shipping new bottles.
The sales department continued to beat in hysterics, because if ordinary cosmetologists are used to ordering directly from production, you need to suffer a little, you were waiting for service. We do not know how to service, we know how to make transdermal transport. Naturally, we have inconvenient delivery, inconvenient payment, there was no reaction at night, and so on. All the errors of the process were described vividly and succinctly.
In general, when the bottles still left, we became calmer, we were ready to return to our cozy little world of ovens and continue to change the water treatment line, as we had long wanted.
And then the bottles arrived.
There is a technological slot at the bottom of the bottle, which we are very proud of. This is a great engineering solution and we were happy when we started doing this. But it seems that this should have been written on the bottle itself:
The crack at the bottom of the bottle worried people. They wrote to us that it was a marriage. They complained to us. We were worried that the products inside had deteriorated. And this is not a marriage. Because one of the most difficult things with bottles is how to make everything flow out of the bottle. This is a 500 ml bottle, and it costs 2,378 rubles with an Ozone share. I would like to shake out not by 2,100, but by 2,375-2,378. In extreme cases, by 2,360. The fact that a part will smear a little on the wall is still true, but the fact that a part gets stuck at the bottom is no longer. It was necessary to get a cheap tool for everything at once.
As usual, we wondered if this problem could be solved chemically. And they found a completely cheap and wonderful way! They just ordered bottles and asked to put a bag of gel on the bottom. As you know, the main thing in a gel is the frame... The gel is able to straighten and take up much more space than one of the compact forms. The pouch expands, but it needs air and some moisture for this. Thanks to this, nothing remains at the bottom. But we need an air intake. Also cheap. Actually, this is the technological hole at the bottom from here.
Now we know that such things cannot be quietly proud of.
Enough time has passed since that post so that we learned something more about Habré. I mean, we still don't know why you need so many bottles and what you did with them. But we received reviews on Ozone and Wildberries: "We read you on Habré", and when we were looking for a new specialist, then in the cover letters to the resume, they directly indicated that they had read our blog here.
Review of this gel:
Another review:
But for another remedy:
Actually, science, which considered all this pampering, read the comments - well, laugh. And suddenly they saw the question about whether it is possible to smear on the stomach to remove fat. And then a strange glint appeared in their eyes. It's not about the stomach, but about the fact that there is another place where you need to remove similar formations - the second chin. There is a thyroid gland nearby (in men it is closed with an Adam's apple, in women it is right next to it), so you should not get carried away with ethers in the formula. Now there is a run-in of the face product. We have already stabilized several formulas and will soon enter the alpha stage.
If you are interested in how we create new funds, visit our telegram channel (@geltek_cosmetics). There we tell interesting things about the chronicles of our cozy laboratory.