Do you want to build a brilliant career strategy, attract the attention of the management? Is it important for you to strengthen your expert image in order to successfully communicate with clients, and maybe with potential employers?
This means that you need to do personal branding within the company. Where to begin?
There are many articles, books and tutorials on networking and personal branding. And almost all of them are designed for politicians, freelancers, managers - for those who want to set sail (or are already floating) in the market space on their own or at the head of a project. But what about those who want to work in a team, in the structure of the company, and at the same time form their own personal brand?
When we conduct coaching for a manager and individually work with his request, the goal is usually career growth or preparation for creating our own project. Personal brand trainings are held in an open format, as companies are wary of the prospect of branding their employees. Indeed, even when ordering leadership trainings, companies, as a rule, negotiate with the coach the boundaries of the “permissible result” - so that the participants do not later demand a salary increase, do not want to move to another job, and do not apply for top positions without exception.
There is a conflict of interests - personal and corporate. And yet there is a golden mean. Let's go in order.
Why does a manager need a personal brand?
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Fear, insincerity, distrust of your target audience.
Recently, a request to create a personal brand for a manager or an employee has been heard more and more often at my trainings. So far, only in large state corporations and banks, but the trend has emerged and, I am sure, it will be implemented in many companies.