Personal experience of a marketer of 6 IT companies

I came to the IT sphere from the position of a leading specialist in the marketing department of the Baltic plant,





quick reference

BZ built all, except for the first, nuclear icebreakers of our country, a series of cruisers of project 1144 (the last one is Peter the Great), the world's only floating nuclear thermal power plant "Akademik Lomonosov", the rear halves of two Mistrals, etc. Now the plant is building 5 icebreakers of project 2222.0 - these are 60 MW nuclear two -draft icebreakers , costing about 50,000,000,000 rubles each.





when they stopped paying wages. Ridiculous 22,500 rubles per month for hands (800 US dollars).





A story about one tender

, , 8 000 000 000 ( ) , . . (, , , , ), . ( ) , . the story of the creation of this vessel, which is the largest and most powerful modern diesel-electric icebreaker in the world, is shown.





I decided to enter IT, because there salaries are many times higher, and the work is exactly the same. Before that, I touched IT back in 1991 - I wrote the simplest programs in Basic, later I went to Turbo Pascal courses at school. As a student, I wrote simple programs in Delphi. He did, on the then fashionable VRML, dynamic logos of the department and the university. Engineers had small salaries, so after completing the second year I decided to get a second degree in parallel at the economics department of another university. Later, after graduating from graduate school, I went to work in marketing. Under the names of six IT companies, I described a personal subjective view of the positive aspects of the internal kitchen of each organization.





1. ASCON

Developer, supplier and integrator of software in the field of automation of design and production activities. The most famous product is the Compass-3D family of computer-aided design systems. According to the CNews ranking in 2019, it is included in the Top 100 largest IT companies in Russia. The company now employs approximately 750 people.





2011 , , ( -) v*, v*.*.* *.* , "_+1", " 2022", 2021 . / , "_.*" "_.*.*", - "."( ) 1-2-3-4 .. JetBrains, , .





, , . , , . – .



. . , , . – . – . - , , – , . , 100 . . IT- – . , . – , , , . , . , – . «».





, , . , , . , , - -3D, « » « » Moscow Business School . .





- -3D ( ) : - , , , , , , , .





13 13 , . , . 13 . (- -). – . – . – . , , .





2. FreshOffice

(CRM).





2012 15 . - «» -, 5 . , , . 50 50 , (, , , ) , IT. , -. – , , . CRM- , , , , . , . , . , , . . , . . , , – .





: ( ), - , , , , , , , . , – UX / UI , .





( ) , – . , , . PR-, , , . 2012 , sbis, .





3. PROMT

, . – PROMT.





2013-2014 PROMT . 100 , – , , . , 80. , . , , IT-. , – . ( ) : PR-, , - -. , - . .







: PROMT, , , , , , , , - , , , , , , , , , .





10 , « ». – « ». , . , PROMT. , , «». ? . , 10 (+ [ ] []), , PROMT. ?





sbis 2011-2014 : 10 000 000 ₽, 2015 15 000 000 ₽ 4 400 000 ₽, 2016 (20 000 000 ₽).





4. SKYRISE

, , (ERP) SAP.





2014-2015 15 . IT-, – . , , . , , , , .. . , . . . . .





: , .





, , SKYRISE 2013 TAdviser 2014 -10 ERP , , - , « » , , , , QR-, , , .









, – .





5. Digital Design

-. , , , .





CNews 2016 -100 - . 500 .





- « », 700 «». , , .. . , . . , , ( -, ), – . , , , 9. ( ) – , ( ) , email, . . – , Digital Design. .





, HR : « », , (, «? ? ?», ), , « », - . , , «Reebok. », ! , – Instagram. , : , « ».





– , , , .





, -, , PR- . , , . .





, , event-.





(, ?). , , . . , ( , ). . , . , KPI ( KPI , 1- ) . , – «», «» «Pad».  «Pad».





:





« « » 5 000 …»,





, . : , ?





, CRM-, . , , . : 1. , . 2. , , , , , . , : , . . - , , ( ) , .





- – -, . LinkedIn . 3 .





( , ) , ( , ), , , , .. – , , .





Digital Design , Habr, 2016 7 ( 2011 2012 ), , , , , , , . - - 2 . !





6.

2016-2018 . — - . — . GooglePlay AppStore.







: , (web, UI UX), (iOS Android), (SEO, SMM, , - ..) , , ( – ) , , CRM- ( amoCRM - ), ..





, : ( - ), Google ( , , ), ( , ), ( ), ( ), ( ) - (, ).





, , . .





, , , , , .







15 , . , . , , . . , Digital Design. . . , . 10 .





, , . (, ): . « », 2017, « », . 2017, Wellness-, « », Urban Awards, 2017 « », Hyundai Sonata, « », , , ..





- (), .





-2017 .





. .





, IT-:





  • ( - );





  • ( , , , , ..);





  • - ;





  • ( . , ?);





  • (, , . , , , , , Coca-Cola - - , ). , , , . , - ;





  • , , , . , ( 10 , , ), ( ) - .





40 000 100 000 ₽. , ( 3-6 ) 90 000 ₽. .





- , ( ) – , 2018 frontend . , , web- , ( React), web-. , - , . 








All Articles