We have developed a fundamentally new pricing in a long-established market. In the market, you need to have as many differences from competitors as possible. Judging by the marketing of many competitors, for some reason they think that they need to be distinguished by high discounts. Very few people have formed a coherent USP. And almost no one has any differences in the pricing scheme. Pricing is also competitive. Someone follows the all-inclusive model, someone takes for every sneeze. Pricing should raise as few questions as possible. Indeed, the most important thing in the price is that the buyer understands it and believes in it, that it really reflects the value of the purchase.
Problems of pricing of retail services in the data center market
Let's start with what we ourselves didn’t like about our and competitors' pricing:
Non-linearity of the price for power.
Non-linearity of the price for the server form factor.
Price opacity and hidden prices.
It was not accepted to publish at zero prices. We were the first to post a detailed price list for our services. The twenties have already arrived, and there are data centers on the market where there are either no prices, or only a part of the prices (then it turns out that something else needs to be paid for), or it says “Call”.
Pricing in the data center market has developed in such a way that in one data center two servers, one unit each, are more expensive than one server in two units, despite the fact that the total capacity of the main power supplies is the same. This is due to the difference in the price of the first unit and the additional unit in the server. In fact, users of single-unit servers were overpaid, and users of two-unit servers were underpaid. It is more profitable for clients to install multi-unit servers than single-unit ones. And the data center, it is possible, and vice versa, since a multi-unit one can be packed more densely with components and consume more than several single-unit ones. And here it is important not to raise prices for multi-unit servers, but to lower prices for single-unit servers, so that in terms of unit and capacity, everyone pays the same.
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