Today the browser extension known as Yandex.Advisor has an audience of more than 50 million active users comparable to Avito or Facebook (in Russia). And this is what it is:
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Hence, with minimal estimates (from Metrica), saving 2-3% of traffic can be compared to the average check. One retained customer more than pays off the subscription fee.
Finally
And to the question posed at the beginning of the article, we will answer "Often". Yandex does not stop its growth as a major aggregator of services, slowly giving way to a search engine for a large Western project. Yandex is no longer a platform that unites online business; instead, the search engine itself has become a player on its own platform.