A podcast is a popular way to get your message across. In April, Taras Kozhanov and I launched our podcast "For a Glass of White", where we take personal interviews with people from science and business.
The term podcast itself entered the life of the layman in 2004, when British journalist Ben Hammersley called the trend of delivering audio files to Apple players.
Today podcasts are primarily audio broadcasts, in the format of a monologue or dialogue. They have found their niche, many consumers in the modern pace of life increasingly do not have time to read or watch - they prefer to listen.
It is believed that the trend for audio information is a tribute to the nostalgia for the times when the most important source of news around the world was radio, programs that could be listened to during the main activity or while relaxing at dinner were popular.
It can be said unequivocally that podcasts are one of the formats of interaction with the audience, and today, during a pandemic, it is an opportunity to tell about what is important to you, to make a new product that attracts attention to the brand.
I share my experience in launching a podcast. 15 Important Steps
Step 1: Determine the topic and genre of the podcast. For example, "Over a glass of white" topic: personal interview, genre - two hosts ask questions to the interviewee.
Step 2: Define a goal. Answer yourself and your co-host - why do you need a podcast? The goal will not let you go astray.
Step 3: Designate the regularity and never break it 10 issues. The podcast "A Glass of White" is published once a week on Thursdays. In parallel with us, many launched podcasts, but did not advance beyond 3 episodes. We immediately decided that we would record at least 10 issues, and then we’ll see. 10 episodes passed, watched and started season 2.
Step 4: The guest needs to prepare. Send questions in advance - it will only be a plus! The guest will be prepared and will give the maximum benefit on the record, and not pour water.
Step 5: Monitor the sound. Ideally, while the guest answers, the presenters are muted. Extraneous noises interfere, and you cannot remove them during installation.
Step 6: If there are two leaders, start a chat. Determine who asks the question and when to avoid confusion.
Step 7: Mount. Do not upload an unprocessed recording. At the first stages, editing took me 4 hours. Now a professional editor has appeared in the team.
Step 8: When the recording is mounted, note its title. For indexing audio057 about nothing. Edit the title of the issue - this will improve indexing.
Step 9: Write a release announcement. What do you remember about the guest? Why should you listen to the recording?
Step 10: Make a release picture. This is for posting on social media.
Step 11: Register on the castbox. It is there that, first of all, fill in the record, post an announcement and form an RSS - feed -
RSS feed podcast "For a glass of white"
Step 12: Register on all sites.
For example, the podcast "For a Glass of White" is available on Yandex music, Apple and Google podcast services.
Step 13: Submit an RSS link from Castbox to the sites. This will allow you not to upload each issue separately later. The system automatically updates links - you only need to place them on Castbox.
Step 14: Wait. The first issues are moderated from 1 day or longer.
Step 15: Create a podcast promo page with a description of who the hosts and guests are.
Here is our page - mozgovaya.ru/podcast
If you have any questions. Write!
If you need help, please contact. We will make editing, announcement and promo-page.