Today we say that we are eco-friendly, and tomorrow we will sell twice as much as before!
This is how the phrase should have sounded instead of the block about ecology at the presentation of the iPhone 12.
The trend towards environmental friendliness, the use of recycled materials, regulation of emissions is steadily keeping up - and this is great. It is very good. No, this is great !! Until you think about it - is it really so?
Today Apple is in many ways a trendsetter for the entire world of technology, so this is the loudest and most obvious example for expressing my point of view on the situation related to "concern for the environment." At the presentation of the iPhone 12, Apple said that it will not put the charger with the phone, headphones are also useless. And this will reduce the transport costs of the load, and in one Zaporozhets will fit twice the iPhone . Here the math is simple: in one trip a Zaporozhets will make about the same amount of emissions as before, bringing in more money and doubling the efficiency. And here you can't argue, is it true that ecology will get better from this decision?
And more recently, devices older than the iPhone 12 have lost their power adapter and headphones.
From personal experience
iPhone SE (1Gen), - . / , - . , 3.5- Apple iPhone New , lightning- , eco-friendly. , - . , , , ( (1)). iPhone? - , , - .
Apple
iPhone 12. :
iPhone 12,
-usb-c - lightning- ( USB ),
.
, N iPhone - , . , . , , - (2) , , , - , " eco-friendly ", .
iPhone 4 , , . Apple AirPods 2. , iPhone , , ( ), - , - ?
AirPods 2:
,
-. - , - iPhone iPhone SE, - , . , ?
(!) Lightning-to-USB . Apple - , USB. --. . iPhone, , AirPods 2 ( ).
AirPods Pro Lightning-to-USB-C . : AirPods 2, Lightning-to-USB-C ( , , , -), iPhone AirPods Pro. . , , , .
, , 3 , (-, - ). , , MagSafe Duo , . ? , , , Apple, .
Apple . , : ", . ..." - . , , , , Apple, .
, "" , , :
? , :
, Apple iPhone, , - , .
, , , , - . , , " " - ?
?
, iPhone - , .
. , Lightning, , iPad Pro, iPad Air, MacBook Air, MacBook Pro USB-C .
iPhone, iPad, MacBook - , - Apple AppStore Gift Card . , , - .
P.S.
Of course, in my example there is some kind of exaggeration. But this does not change the essence of the problem, but only adds color to the description of the overall picture. Moving from a fairly old device often brings many changes; keep in mind that I am NOT AGAINST change, I am against a marketing bullshit that does not just embellish, but misleads potential buyers. And it should be borne in mind that Apple really has great plans and can only wish them the best in their implementation.