Terminological chaos. Past / Present / Future UX

One of the most interesting features of the Russian UX world is an insane number of terms that do not make the sphere as a whole more understandable for an unprepared viewer, a person who wants to order a service or dive into this world on their own.

The purpose of the article is to bring into a single “mindset” specialists who work with user experience in its different variations. I would like to remove the confusion in names and abbreviations, to look at the initial values ​​and the role of UX. To help those specialists who, realizing the value of UX, enter into meaningless terminological discussions with colleagues who understand UX as something of their own.

The battle of formulation drags out the process of introducing UX values ​​into a company. A global confrontation arises between CX and SD, UX and UX design specialists, and this certainly delays the penetration of UX into company processes, interfaces, communications and everything related to users. Not with users, even with people, that is, you and me.

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The beauty of the true definition of UX is its propensity to shift lenses, encourage lateral thinking and apply its transferable principles across all levels

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Instead of output

Break away from job descriptions and understand that processes, interactions, product and interface are all our responsibility under the banner of user experience.

Human-centered design principles will always be the same

Let's bring value to people together

PS Thanks to everyone who helped with the preparation of the material.