1. The color of the package displayed on the monitor is not true color. The number of the pantone, which can be chosen by fan, is not its true name. Printer printout is the mother of all errors.
All (they) come from the same and are named the same, but look different.
The one who knows this sees (with their help) the final color.
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2. When everyone knows that they need toothpaste, they offer a white package. For teeth whitening - shiny. When the sunblock is orange and brown. When they learn that this is good, it also arises badly.
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3. Existing and non-existent mutually generate each other. The simple and the complex create each other. Different brands are mutually determined, their colors merge, come into harmony and are not distinguished by the buyer.
When creating a new product, consider the environment in which it will be on the counter.
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4. The packaging is empty, but the application is inexhaustible. She is like the forefather of all things. It does not exist for itself, so its meaning cannot be discarded.
People buy what they have bought before.
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5. The transformations of packaging are endless. Packaging shape may vary. She is like an endless thread from nowhere to nowhere.
The shape of the packaging affects the sales of the content.
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6. Packaging does not exist for itself. Therefore, it can be durable. But packaging does exist, and (it) must be in accordance with nature - either biodegradable or recyclable.
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7. Biodegradation of packaging is the process of destroying the fruits of labor of many people. Secondary use - saving and increasing (them).
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8. If you do not highlight rare items (packaging), people will not appreciate them. Black is the color of envy of others. Gold - loves common people.
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9. Women are not (like) men. Little women paint, and little men fight and ride cars. Packaging (products) for women are usually light colors, and for men - dark. Men see worse and need more contrasting and darker boxes.
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10. Food products are divided into male and female. The packaging should take this into account.
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11. Size matters. Expensive and rare items can be small and heavy.
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12. Packaging is everywhere. It can be located on the right and left. Thanks to her, everything that exists is preserved. It works, but it doesn't ask for remuneration. Keeping all the substances, she does not consider herself their master. Everything that exists returns to her.
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13. Packing around us. To pack something, you must first remove the (industrial) packaging. To throw something out - you must first pack (it).