Legal protection of the brand in the digital environment. New trends and opportunities

E-commerce Trends



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Recently, businesses have been actively moving online.



On the one hand, this is due to the coronavirus pandemic, which demanded structural changes from entrepreneurs in the organization of their commercial activities.



On the other hand, using digital platforms and social media is beneficial from a marketing point of view. Such services allow you to attract an audience and create a base of potential customers who will be interested in the company and purchase its goods and services.



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Ultimately, in order to minimize risks, it is necessary to use a set of measures - internal compliance (for example, the introduction of an official work regime) and various methods of protecting rights (appeal to the Federal Antimonopoly Service, court, other authorities, appeal to the administration of the online platform).



It is impossible to give a 100% guarantee that all this will work. But if any controversial situation arises, then it is better to be insured in advance and have the necessary documents to prove your case .




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