We share a brief history of the issue. We talk about advertising campaigns with selfies, our experience on the topic and research on the “resilience” of the selfie format to “distortion”.
From Durer to Harrison
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, 2017-, Casio - $900 — iPhone SE $49 iPhone 8 Plus (256 ).
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UGC content, promotion using brand selfies and micro - influencers is an absolute trend. But it is worth working with such formats carefully, given how easy it is to distort an idea or "convey" an audience with excessive advertising pressure. If the last topic seems interesting to you, we will talk about it in one of the following materials.
Our other publications:
Influencer Marketing in China: What Influencers Can Offer in an Emergency Context
Why ethnic languages and languages are dying out, and how social networks help to save them