When promoting a website, SEO-specialists often forget about website conversion (I myself do SEO, I have never met anyone from my acquaintances who would do it). They are fixated on increasing incoming traffic, not using it efficiently. Most often it depends on the client's tasks. In turn, site conversion can be a strong growth point for a business.
Changing conversions is much faster and cheaper than driving more traffic through search engines. Most of the time will be spent collecting data. The main problem is to analyze the data and find the right solution.
Factors that reduce website conversion
Every action that your website visitor has to take before making a purchase will reduce conversion. Factors:
Go to the next page;
Fields to fill;
Clicks;
Distracting elements;
Poor usability;
Slow site speed.
There are also emotional and psychological factors, for example, a person is not sure about the quality of the product, etc.
How to increase website conversion?
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Thank you for attention!