When promoting site positions, it is not enough to reach the TOP. To increase the number of visitors, you need to make the pages relevant, improve the site design, work out the click-through rate (CTR). In this article, we'll talk about click-through rates.
Why CTR is so important
You have brought the page to the TOP, but your site is not alone there, which means that users have a choice where to go. Therefore, you need to work on the snippet and make it attractive. Then the click-through rate will increase, and your site will gain a foothold in the TOP, because search engines keep track of which sites are in demand from users.
Emoji in Title
The easiest way to increase your site's click-through rate is to add emoji to the Title. Emoticons increase traffic by leveraging behavioral factors in the search results. You shouldn't add a lot of them, because this approach to the design can worsen the relevance indicators relative to the key. When including emoji in Title, you should select an element corresponding to the subject of the page so that it underlines it and makes the site stand out against the background of portals similar in information content.
Emoji in Description
Emoji in Description is effective in the form of several successively placed stars in front of the text part - users have an association with the rating. In order for characters to display correctly, they need to comply with the UTF-8 encoding standard, since emoji in a different format may not be visible to the user on the screen.
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You can configure the search results to show the phone number, address of the organization and its rating, which makes it easier for users to select.
To register them, you need to add an organization with a description to Yandex.Directory, after which it will automatically appear on the map, and extended information will be displayed in the search engine.
Conclusion
The functioning of search engines is based on complex algorithms that take into account many factors that form SEO promotion. You can become more visible in search engines due to free optimization methods, the implementation of which does not require complex actions.