Modern media is overflowing with advertisements. Large manufacturers are interested in this, they need to find a sale for their goods. The consumer must buy a product, and for this he must learn about it and must want to buy it. For this, a powerful infrastructure has been built aimed at mass imposing goods and services on consumers. At first, advertising corresponded to the interests of the consumer, otherwise it would not have been able to become a mass phenomenon, but then advertising began to work against the interests of the consumer, becoming an instrument of coercion to shopping.
This tool requires significant costs for its maintenance. Advertising on television and on the Internet is expensive. A powerful infrastructure has been built for the creation of advertising and for its distribution, and it cannot be cheap. While there was economic growth, this did not bother anyone. But in the conditions of the recession, people have much less money, and the income of producers began to fall accordingly. It remains to wait for the moment when the costs of advertising will exceed the effect obtained from it. After that, the days of the advertising business will be numbered. Nobody will support a losing business. Perhaps someone will want to force the state to support him, but for this he will have to convince him of the social usefulness of the advertising business.
This option is possible. Advertising, as an instrument of coercion, can be useful to the state. He has something to compel his citizens to. The transition to this stage can be recognized by the explosive growth of social advertising. But will the government want to support manufacturers by giving them access to their advertising infrastructure? Sooner or later, this question will arise and an obvious answer will be given - access to advertising infrastructure will become an instrument of pressure on manufacturers. There is little hope that big business will come up with something in return, so there is little hope that it will remain free from government influence. Business can try to resist, talk about freedom of speech, freedom of advertising, but even now few people are moved by this. The transformation of the economies of large states into something similar to the Soviet Union is almost inevitable. The shape can be different,but the essence will be the same - the state will control all big business.
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