We all know that users are divided into groups according to user metrics and product market share (ABCDX segmentation). And this division tells us: do everything in the product for the A, maximum, B-segment - for the most paying and loyal customers. And don't pay too much attention to the “complaining” and low-paying segments C and D that do not reduce the economy of the product.
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1. “ - - ” (RFM - “ ”): Recency — ( - ), Frequency — ( ), Monetary — ( ). , , . ,
R - Recency:
1. 0-30 : 5,100 /
2. 31-60 : 12,300
3. 61-90 : 32,800
4. 91-180 : 75,000
5. 181-365 : 123,400
1 . «» /, «» .
F - Frequency:
1. 16+ /
2. 11-15
3. 5-11
4. 2-4
5. 0-1
M = Monetary
1. $1001+
2. $601-1000
3. $351-600
4. $201-350
5. $0-200
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. - : «CJM (customer journey map): »