I heard an interesting opinion about the landing pages. Do you agree or disagree?

The very word "landing" is a kind of myth. A kind of vague entity that passes off superficial local work as a high-quality and full-scale project. Ten years ago, a simple markup of text for placing graphics and content was called a landing page. Further, this understanding was transformed into a landing page for issuance as a result of search engine ranking. After that, the same landing page began to be used in general for all occasions, and in the end it turned into a stand-alone product that, at minimal costs (both financial and semantic), replaced a full-size website. Moreover, the informational part remained only by 5%, everything else was replaced by blocks that do not carry practically any intellectual load, except for some pseudo-visualization. Let's see why evolutionarily happened this way,that this penny craft began to be perceived as a separate development.



If we keep history from the very beginning of the implementation of web resources, then it should be noted that in the generally accepted understanding - an adequate commercial site was a multi-page information library, representing the main page with a presentation of the main theses about the company's services, which were subsequently logically multiplied and detailed on the internal pages. For example, if a company had several thematic sections, each of which contained several products of a certain area, this meant that the site, by definition, would have at least a couple of dozen pages with different content. To this you need to add static pages with general information - "About the Company", "Contacts", "Partners" and so on. Any full size, like Lenin in October,the site claimed to have a similar logic, and the developers followed this logic. The task was especially simplified with the advent of engines, which in the first archaic were a set of scripts that could seriously simplify management and administration.



Mentioning a resource with less than ten pages in a table conversation was considered a sign of poverty in the Volga region. If the customer did not have enough money to create a twenty-page website, then neighbors, relatives and even aunt Sarah from Zavolzhsk began to spit on his shadow. A visitor who is rosy as pizza entering the site would simply fall into a stupor and stealthily looking back at his wife's opinion, would have striven to quickly close the page with such squalor. Then, standing by the refrigerator, he would drink wheat sobering valerian for a long time with the thought - “Saint Depardieu saint, what have I seen now?”.



It was understandable and just as sensible. When the customer came to the developer, there were two mafiosi like Tony Montana. Well, why shouldn't one highly respected don give pleasure to another, no less respected don?



The developer of the site was equal to a Chinese mandarin, which was carried on a stretcher through a crowd of grimy peisans, and he could contemplate on them from above, lying on silk pillows. Sometimes his lips parted in a contemptuous grin and his eyelids closed languidly, falling into deep bliss. The developer was king and god. But he made a high-quality unique product. There was a virtual world that stood on three turtles, originally from the big bang. The site should be multi-page, like toilet paper in a Cambodian toilet! This is the law!



But over time, the essence of earning has changed, especially after some virtual constructors and sets of scripts appeared, which allowed everyone to break into the secret world of website publishing. Ready-made blocks with informative content appeared, it became convenient to make catalogs, descriptions, presentations of photo galleries, and so on. If before everything was complicated and unique, now everything has become simple and the same. Blocks, dull as saucers, filled the entire Runet. If earlier the site was supposed to be absolutely unique and the customer zealously followed its production, now the template has become the father of the table.



Stereotypedism has become the rule of good manners, and the ease of creating your own website has become a deceiving but extremely convenient drug that attracts dozens of young entrepreneurs. Everyone began to slowly forget that a website should reflect the personality of your own business and pursue the goal of becoming the first among equals.



At the same time, a huge army of professional, but talented young adventurers rushed into the development niche, offering services for creating web resources based on templates or by the simplest assembly from blocks. The market pouted, sat down and grunted. Tens of thousands of proposals, absolutely mirrored in vain repeating each other, poured into the market. The differences are minimal. Except for the color of the cap and basement, practically nothing changes in the lion's share of resources.



On the one hand, it really became convenient. The minimum cost from the customer and your own website already exists. For a huge part of the performers who work for a small share, diligently dumping is also a profit. Work for a couple of three hours, and what no couple of thousand are already in your pocket (rubles of course). On the other hand, some individuality has disappeared, which was originally inherent in the works of this industry. Rather, it has remained, but only for those companies that keep the price tag for development at a very decent level.



And it's easier to create ten simple one-page leads for receiving leads than one solid detailed resource. But it is necessary to clarify that, in turn, a juicy resource, in terms of attractiveness for a potential client, will be a cut above the standard template. The conversion of a visitor into an interested potential client will be colossally higher on a full-fledged web resource with intelligible and complete information.



In fact, at the moment, every minute there are truncated, unattractive template one-pages with a minimum of semantic load, the purpose of which is simply to present the name of the company and its field of activity. And by scattering empty, eye-catching lead magnets, leads are pumped up that, in fact, have no commercial value. By the way, this is why a huge number of services are now flourishing to attract such contacts for relatively small amounts. The ease of creating and administering the simplest template pages with a whole bunch of marketing blocks of all kinds has spawned an entire industry of cultivating useless contact information in terms of end-sales.