At the end of May p. d. Google announced that they now intend to introduce the concept of " page quality " ( page experience ) into the site ranking algorithm . And they included in this concept: page load speed, interactivity (i.e., for example, so that a button quickly becomes clickable), and content stability during loading (i.e. you should not accidentally click buttons or links because that everything on the screen jumps while the page is loading). In addition, the page must be mobile friendly, safe to browse, be transmitted via https (not http ), and not have intrusive interstitials .
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