According to statistics from statista.com, the mobile games market has generated almost $ 20 billion in revenue since the beginning of 2020. The competition among mobile games is huge now, and only a few manage to make their way to popularity. Today I would like to show, using the example of the game RAID: Shadow of legends, how they manage to be not only afloat, but also make good money using the mechanics of behavioral psychology.
If interested, then welcome to cat.
Onboarding
The game starts to "work" with the player from the first launch. At the very beginning, you are introduced to the game interface and shown what you need to do in order to successfully move forward. For this, the game has a virtual mentor who gives you advice for the first few levels until you get the hang of it.
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In addition to game functionality, there are many UI elements in the game that influence our behavior and direct us towards the first purchase, such as countdown timers, limited offers, "most bought item" and many other tricks, but this is a topic for another article. Thanks for reading to the end. I hope what I wrote here was useful to you. Subscribe to my telegram channel https://t.me/gamify_it , where I write about gamification! While!