Amazon recently announced that this year its annual Prime Day Sale, the main discount day of the year, will take place on October 13-14, Tuesday and Wednesday, just a few weeks before Black Friday. Prior to that, the company always held Prime Day in July, but this time its sales were already exceeding expectations , and it did not have time to send out all the ordered packages. To give his logistics system some breathing room, Bezos decided to postpone Prime Day for a few months.
Discounts will be available to all Amazon Prime subscribers . Now there are more than 150 million of them, and many of them subscribe specifically to participate in Prime Day (it's free for 30 days, and then the main thing is not to forget to unsubscribe).
Some of the discounts have already started - for example, the Beats Solo Pro headphones are sold for $ 199 instead of $ 299, and the Echo Dot smart speaker - for $ 39 instead of $ 49. This year, as usual, you can expect discounts on Amazon devices, TVs, kitchen appliances, clothes, shoes, electronics, cosmetics and children's toys.
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Amazon is already setting the bar for annual discounts. Last year, more than 250 online retailers followed the company and announced their sale days alongside Prime Day to keep their audience on track. This year, even Walmart and eBay are going to join the movement, arranging their big discounts on the same days of October.