Why won't unicorns be born in Russia?

Alexander Gorny, author of the TG channel " Startup of Alexander Gorny Day ", raised a very unclear topic about venture startups in Russia. Alexander himself is the director of strategy and analysis at Mail.Ru Group.



The startup of the day today is neobank from Brazil under the modest name of Neon. It's not interesting to write about its business model in 2020, it's just an exact copy of our Rocket. The whole project is a beautiful mobile application with bank transfers and credit card management. The startup does not have its own license; in reality, the money is kept in a traditional bank. The revenue is obviously less than any competitor: the user does not pay any commissions, everything is free, the cost of service is subsidized by investments.





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