The use of "corporate" public chats in Telegram is one of the recent marketing trends. More and more companies are creating such chats to solve a variety of problems: from building a community around their products, training and user support, to direct sales.
The trend that originated in Asia is developing quite actively on the RuNet and mainly on Telegram. Today we'll talk about how to get the most out of a tool like public chat, and what you need to pay attention to to solve this problem.
Telegram chat landscape today
Telegram, .
– , , , . .
, – , . , . :
, . «» .
, , , , .
, . , . , , - .
Telegram , . , , – .
, . – , , , , .
, – , .
-, .. – , . , .
, , . . - , .
- , , «» . , .
. , – -. , . - .
, – – ..
Corporate chats on Telegram are a useful tool for increasing audience engagement, building a community, and increasing sales. At the same time, it is not so easy to use chats at full capacity - you have to use specialized tools like bots-moderators.