Some statistics
Otkritie Bank conducted a study in September 2019, according to which the business digitalization index is only 45 percentage points out of 100 possible.
The assessment was carried out according to five indicators:
- use of the Internet in sales;
- the level of integration of digital technologies;
- information transmission and storage channels;
- Information Security;
- digital learning.
These results indicate that many companies are not ready for complex changes, especially in areas where close interaction with people is expected.
Digital business evolution
For successful business development, you need to move forward and actively use modern technological advances. Companies can choose from three areas of digital transformation: business models, operational processes and customer experience.
It is the customer experience that will be dedicated to the business show "Digital Business Evolution", which will be held on October 1, 2020 free of charge. Experts will provide information on why digitalization is beneficial for small and medium-sized businesses, as well as tell you how to properly organize product promotion via the Internet.
Benefits of moving your business online
Thanks to digitalization, it is possible to:
- optimize business processes to increase enterprise productivity: it becomes easier to create products that are profitable for the client and profitable for the organization;
- collect information about customers and their experience in order to develop a variety of scenarios for a specific consumer;
- quickly adapt to new realities and thus meet the constantly increasing expectations of customers.
- Thus, digitalization of business processes allows you to build the most personalized interaction with consumers, as well as increase the productivity of each team member.