Search for investments. Part 2: in the right place at the right time

Welcome to the second part of our series on finding investments in the gaming industry. In the first part, we discussed the different types of investments , as well as the first steps along the way.



In this article, we'll talk about how different types of investments relate to the game development cycle, how to get funding at any stage of the project, and the most important thing in this matter - how to understand what type of investment is required for your studio.





Equity investment or project financing



A good place to start is to establish what you are looking for: financing a game or investing in your company?



Venture capitalists, business angels and other large investors are most often interested in equity participation (investment in the authorized capital of a company). They are unlikely to agree to finance the production of just one game.



However, if you enter into a cooperation agreement with a publisher or your studio is bought by a gaming platform, the chances of getting funding for the development of a game (or several) will increase significantly.



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