Refreshed Safari Browser: How Marketers Become

What happened?

On September 16, a new version of the iOS 14 operating system was released for mobile devices of the Apple ecosystem. The built-in Safari browser has also been updated - not only on smartphones and tablets, but also on laptops and desktops. The new version of the browser has a built-in functionality for blocking tracking pixels on sites for better protection of user data. Popular pixels are blocked for web analytics, eg:

• Google Tag Manager
• Google Analytics
• Facebook
• Yandex.Metrica
• Mail.ru (myTarget)
• Doubleclick (Floodlight)
• VK

This is how it looks:

Locked pixel statistics can also be tracked in Safari:

And on iPhone and iPad:

How does the limitation actually work?

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Google Tag Manager - (Server-side Tagging).

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?

1. Create a server container in Google Tag Manager;
2. Register on Google Cloud Platform, create a new project and set up a payment method;
3. Deploy Google Cloud AppEngine Server;
4. Bind your domain to the created server;
5. Transfer tags, triggers, and variables from a web container to a GTM server container.

Detailed instructions are available in the official documentation at the link .