Potential clients. If there were more, it would solve all our problems. We would shatter our income targets, win the Salesman of the Century title, and enjoy early retirement.
Unfortunately, it’s not that simple.
It is easy to find potential buyers because there are billions of people on the planet. The real challenge is getting these people to go all the way from interested potential customers to enthusiastic customers.
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While converting your leads into real customers can be a daunting task, there is a lot you can do to make the transition as smooth as possible. By connecting with the right people and communicating effectively with them, you can dramatically improve your chances of converting your potential customers into happy customers.