One of the worst misconceptions surrounding the TikTok controversy is that it could split the internet. This erases the history of the Great Firewall of China, which was created 23 years ago. It was he who cut off the Chinese market from Western service providers. The fact that the US can finally respond in kind is a reflection of an existing reality, not a creation of a new one.
But a truly new trend is the split of the global network outside of China: the model proposed by the US is still used in most countries of the world, but the states of the EU and India are increasingly choosing their own path.
American model
The US model of the global network does not imply invasion of privacy, so its effectiveness is difficult to challenge. The US economy has been booming over the years, not only thanks to its powerful technology sector. American Internet companies dominate most regions of the world, using so-called "US soft power" in the form of fast food and Hollywood blockbusters. This approach has both strengths and weaknesses: the lack of friction on the Internet leads to the dominance of aggregators, which in turn leads to the formation of both good and bad user groups.
However, we are focusing on the economic aspect first, and with that in mind, we will highlight the winners and losers from the US approach.
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