Revolutionizing SEO

A dramatic and emotional story in pictures about how our sky fell to the ground and how we got through it and got a little better understanding of what kind of SEO we want to do.





SEO has changed dramatically over the past 5 years. Many keep a good face, but whatever one may say, there is a depression in the industry, and it persists to this day.



What made our hectic but beloved industry change? Let's figure it out.



I heard that you love advertising? We have installed ads for you in ads so that you watch ads while you watch ads.



Advertising was to the right of organic, in a special block, then it was placed above organic





A little later, advertising began to increase. Everything is logical here, search engines have learned to make money from contextual advertising and started pumping money as much as they could. I wrote the obvious thing here, I just wanted the paragraph to beautifully separate the blocks with pictures.





More islands! Market, Maps, Pictures



This change suits me as a user. This is convenient, given that the algorithm can guess by what request which island to show, for example, I often use an island with pictures and the Market. But from a SEO point of view, islands push organic content down the page and, as a result, reduce organic traffic.





Mimicry and coffee



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