Why do you need quality content?
Content is the building block of any internet resource, be it a business website or a personal blog. The fundamental aspects of the development and metrics of the resource depend on its quality: recognition, coverage, traffic, conversion and profitability of a commercial enterprise as a whole. This is due to a single factor: the online business has no other resource than internal content or content to interest the consumer.
If the information is useful, evokes emotions and encourages the target action (purchase, subscription, like, rating), then the content is of high quality. If the material of the site / channel / blog has interested a huge number of users and has received the potential of self-replication or self-replication, then this content is viral (viral). At the same time, users independently and of their own free will actively use the sharing buttons (tell friends, share, send).
We can safely say that it is viral content that is the height of marketing skill, which means “sharing” in professional marketing slang.
10 tips for creating content that people will share
The materials used to create viral / viral content should be as useful and fun as possible for the user. Shared content creation technology includes 10 practical tips, namely:
1. Content creation based on the interests of the target audience. To do this, you need to define:
- user category (housewives, students, engineers, etc.);
- place of residence, work and leisure of Central Asia;
- time of access of the target audience to the Internet;
- method of accessing the network (PC, smartphone, tablet device);
- consumer needs (entertainment, work, rest);
- format and content of the information that the target audience needs.
2. Capturing attention with the headline. Remember that the modern pace of life requires bright and catchy names.
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3. Distinction from competitors through uniqueness and / or originality . It is important to find your chips (humor, predictive ability, comparative reviews, characteristics, etc.).
4. Challenge the audience to emotions . In the process of creating a content plan, you need to pay attention to regular emotional posts that liven up your business pages well. At the same time, remember that the viral spread of information is facilitated by a positive surge of emotions.
5. Creation of voluminous articles / posts. Contrary to various studies that favor short publications, online businesses should not be afraid of long articles. People are still happy to read such articles if the information is useful to them or capable of solving their problem.
6. The correct combination of visual and textual material . Add video materials, colorful infographics, visual graphs, tables and charts to the site.
7. Competent presentation of information, which implies that it is convenient to use . When conducting an online business in the information field, you need to focus on the following form:
- the title should give a general idea of the content;
- the text should be divided into blocks and short paragraphs;
- use lists to organize information;
- dilute the text with visual material;
- present information in simple, concise language.
8. Don't be afraid of experimentation and mistakes. Ingenious ideas tend to emerge during the workflow.
9. Tracking your market segment based on analytics. Follow trends, news and trends. Monitor your competitors regularly.
10. Creation of content that will solve the problems of consumers and potential customers. Publish content that reflects solutions to people's everyday problems. As a thank you, they will definitely share your useful post with their social circle.
IMPORTANT: the ability of content to quickly self-replicate can have a negative effect. Depending on the quality, usefulness and uniqueness of the material, an online resource can become popular, or it can be a failure. This is because the viral effect of a publication is not influenced by any mechanism other than the interest of the readers.
Conclusion
The creative process of creating content that is itself shared over the Internet can be tricky and chore. However, the results of viral publications help to bring traffic to a qualitatively new level.
Use our top ten recommendations to delight your target audience with quality, unique, useful content that is simply impossible not to share.