Brutalism - lack of taste
It is believed that this style is "aesthetically ugly" and "unfriendly" towards users. But I would like to ask you to clarify something.
Despite the stark contrast to many luxury sites, if the UX is well pumped , this approach can and will work much better than minimalistically correct sites.
History: short and clear
Brutalism is said to be based on the architecture of the concrete era of the 1950s-1970s. The idea was that the buildings were quite simple and anti-bourgeois, but not because of a lack of budget in an economically depressed community, rather it was accepted as the philosophy and thinking of government commissions.
the main objective
Very often, brutalism is expressed in the maximum exposure of design: for example, a simple HTML website with clumsy monochrome typography and blue links to sources.
Designers tend to want to go beyond template sites to keep functionality over form while still producing a WOW effect on the user.
Where to use
Well thought out and interesting packaging will set the product apart from competitors and make you choose it. A powerful and lasting visual identity will work.
To benefit from using this style, we apply it in dosage . If it does not break the visual hierarchy, the navigation system familiar to users and the logic of interactions only in order to stand out and have the effect of novelty - you are welcome!
Is there a better way to stand out from the crowd? Yes! Building a Wow User Experience .
In essence, brutalism shows the true nature of web design: the code becomes visible. But the irony is that more often than not, brutalism is found on design websites. This is an arena where designers can spit on all the rules and just go crazy with edgy typography, poisonous palettes, and mindless hierarchy. I think brutalism has become a kind of relief for some designers.
Your chips
- Raw background, often black or white;
- Lack of design chips (no shadows, gradients, textures and patterns);
- Images also look damp or gummy (if any);
- Lack of symmetry or spacing;
- Unreasonable lack of a color palette;
- There is no visual hierarchy of elements.
My opinion
Personally, I like this style, and I will definitely use it in my projects. This helps to develop a new look and technique, to apply them in the work on a purely commercial design.
Web brutalism is moving from something extreme to mainstream and something commercially viable. In doing so, he taught brands that design should not be monopolized by the same colors, text, and photographs that we see every day on every website or product.
We are not afraid to go beyond the framework of ordinary design, but we keep in mind that expediency is needed everywhere . In order for brutalism to go beyond behans or dribble, it must become kinder and softer towards the user.
By the way, here is a selection of real brutal sites:
https://www.grow.paris/
craigjackson.io
generaltypestudio.com
macreative.com
friendsand.associates
arche68.com
picturesnow.org