Traffic arbitrage: how we leaked the ad budget for native ads in the essay niche

Traffic arbitrage is an attractive topic for those who want to make money on the Internet. We were no exception and decided to give it a try. We started by collecting information on Habré, blogs, forums, YouTube channels. Introductory articles, which is available presents the basic concepts of the arbitration, the network enough, helped us a lot here this... We also came across a large number of calculations of funnels and ready-made "working" schemes of earnings in this area with convincing success stories as evidence. Although serious publications honestly warn that today the market requires a decent baggage of knowledge and experience in order to consistently come out in profit. At the same time, the main tool here is quick testing of hypotheses, and you have to pay for each experiment. In our opinion, the network lacks real stories of “stupid” mistakes with specific examples that would help a novice affiliate to avoid expenses where there is obviously no profit and which can bring disappointment at the very beginning of the journey. With our publication, we would like to take the first step towards closing this gap. We will be glad if our article will add understanding to someone, save time and money,as well as any opinions about the bundle described below and our "manipulations" with it.



To start, we have chosen the essay niche. We compared Eduprofit and Essaypro, and settled on the first. We were attracted by the average check of this affiliate program, as well as the opportunity to receive interest on subsequent repeat transactions with the referred buyer. A feature of the work here is that traffic flows not to the purchase page itself, but to the pre-landing page with a calculator provided by the affiliate itself. After calculating the cost, the visitor can go to the order form. We didn't bother with the choice of geo, we decided to target the USA - there is a lot of money, we will get something.



After reviewing the traffic sources, we settled on native advertising . The ad network was selected based on the criterion of a low entry threshold and the presence of audience coverage in the geo we needed. Adnow seemed very attractive in this regard. Let's say in advance that we didn't like it at all in the end, and we put the work with it on a long pause.



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: CTR , 5 ! , , . : , «» ? — .



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«» ip. : 99% US.



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: 72% SimpleTracker , Eduprofit , 90%, 0.



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  1. When entering a new ad platform, use a third-party link tracker. Otherwise, the

    number of experiments, and therefore wasted money, will increase. We, according to

    our calculations, could spend half the money on the experiment described above.
  2. Before setting up a funnel, you need to carefully work out its entrance, because, bots,

    obviously, under no circumstances will buy anything.


PS At the end of the month, applications for Eduprofit have not turned into purchases.



Links to resources used



  1. Arbitration article
  2. Link tracker SimpleTracker



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