Social media has been a powerful channel for audience engagement and sales growth for many companies for decades. This tool becomes even more relevant in times of crisis and declining income - businesses have to pay more attention to analysis and planning in order to correctly allocate the budget and achieve better results.
Specialized services help to solve this problem. In this article, we will list five such tools that many did not know about, or did not suspect that they could be used for social media analytics.
Grow.com : analytics on the profitability of various social channels
Users of this service have access to information on the involvement of various social accounts, as well as earnings from each of them. The system has integrations with platforms such as Google Ads, Facebook, Marketo and even Microsoft Office - everything in order to make analytics and report generation as convenient as possible.
Like popular tools like Google Analytics, Grow has data on users' locations, behavior and trends over time. Another important point is the ability to export and share reports, which is useful in a situation when several employees or even departments are working on a campaign.
Mailchimp : email and social media ads
Everyone knows this powerful email marketing platform, but not everyone has used its social media analytics capabilities. Mailchimp allows you to not only send emails, but also run ads on social networks with flexible targeting.
In addition, the system has a special dashboard that allows you to track user behavior. All of this data is extremely useful for planning social media campaigns.
ChatKeeperBot : Moderation and Analytics of Telegram Groups
Unlike previous services, this product focuses on a single platform - Telegram. The owners of groups and chats there are faced with the problem of spam - the more users, the more urgent it is. To solve it, they use such bots-moderators. However, additional functionality for analytics of group users has been added here - this is important in the absence of any analytical capabilities in the platform itself.
Using this tool, you can analyze the chat history, identify the most active participants, the most "coming" topics - this is useful when planning advertising campaigns.
Keyhole : hashtag popularity analytics
This system allows you to find the most popular hashtags and assess the relevance of those used by companies. In real time, marketers can get information about the popularity of hashtags on Twitter, Instagram, Facebook and YouTube.
Such data on the popularity of hashtags will allow you to choose the most popular ones for your messages at the moment, and this will already lead to an increase in the coverage of publications. In addition, Keyhole allows you to compare different accounts - this is useful when choosing an influencer for advertising campaigns.
CoSchedule : publication scheduling and analytics
This system for planning publications is also able to analyze the effectiveness of posts. CoSchedule downloads analytics reports from various social networks and generates reports on content engagement and performance based on them.
As a result, it is easy for marketers to see the most active and most popular subscribers, the most requested content. All this will make the publications more interesting to the audience.
Conclusion
Advertising on social networks has long ceased to be a cheap channel for attracting audiences and sales. It is now a tool used by millions of companies around the world, and growing competition is making it smart to spend.
To use the budget most effectively, you need to use analytics tools - with their help, you can determine the topics that best "hit" your readers, highlight the most active of them and make changes to your content strategy and promotion plan in real time.