Different career paths
Essentially, marketers today have three main employment options.
The first is work in a large or relatively large company, for example, in a regional representative office of an international brand, a large retailer, a banking structure or a university with a name. Depending on the size of the organization, the marketing department can consist of one manager or dozens of specialists - from director to junior assistants.
The second way is a startup, that is, a young but daring innovative company. You should not expect a large marketing department (and serious budgets) from such a company. But there is good news: startups are mushrooming today, you can choose where and what you would like to do.
Finally, the third option is an advertising or marketing agency. In Russia there are more than 15,000 of them, in Belarus - over 300. The popularity of agencies is declared by the fact that today more and more companies prefer to outsource marketing.
Each option has its own pros and cons. Let's go through them in order.
1) Work in a corporation
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There is no single answer. To make it easier to weigh the pros and cons, we have collected all the pros and cons of each option in a single table.
Pros and cons of each option for a marketer
conclusions
For a marketer who has always worked only in corporations, the prospect of joining a startup can be daunting. If you need to pay off your mortgage and support your family, it makes sense to ride out the storm in a calm corporate haven.
However, do not forget that in the next couple of years the competition among marketers will become much tougher: according to all forecasts, we are in for a recession in the global economy, which means that only the strongest will survive - both companies and specialists.
So, if you want different projects and quickly improve your skills - welcome to the agency, quickly climb the career ladder - to a startup, work stably - to a corporation.
Ultimately, the choice comes down to a key question: what is more important to you - stability or rapid growth and prospects? If you are interested in working in a marketing agency with interesting projects in the global market, then we are always glad to new professionals in our team.
BDCenter Digital Team