Credit rating, play forms and user retention

The problem with every application with specialized functionality is the extremely low time that the user spends in it. So, in 2019, the average user from the PRC spent an average of 2 hours 42 minutes a day using the Internet. On Wechat, each user spends 86 minutes a day on average . Which is much more than Facebook ( 37 minutes a day . And the closest competitor, Alipay, does not even publish such figures, because they are extremely small. In fact, if you can live in Wechat, then the scenario of using Alipay is โ€œopened, paid, closed. โ€So how does Alipay try to keep users on its app?



After all, Alipay's functionality is in no way inferior to Wechat. It has its own messenger (I've never seen anyone using it), it has its own mini-applications and everything else. However, a food delivery courier from Meituan (Wechat's exclusive partner) earns about RMB 5,000 per month, and an Eleme courier (the same food delivery service from Alipay) makes about RMB 9,000 per month.



An extremely strange situation has developed when Alipay is forced to dump and pay both food outlets and couriers more than Wechat, but still - in everything that does not concern payments, Wechat wins on all fronts.



A lot of articles have been written on this topic, mainly about the fact that Alipay was originally a payment system, on which additional functionality was wound. Wechat was originally a messenger with additional functionality. And the people can no longer be persuaded - if you say "let's write off in Alipey" - they will look at them as not quite healthy.



Well, okay, back to the topic. PK - from English Player Killing - killing opponents in an online game. It is also PvP (Player vs Player) - the opposite of PvE (Player vs Environment). I have my Alipay credit score (635).



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And I go in and start challenging everyone to a duel. From one city, from one segment, according to a horoscope, from a major league, etc.



The opponent is found, the battle is going on ...



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And I lost ...



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Then I challenged two of my acquaintances from my list of friends to a duel - and I won twice.



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PS Well then I closed Alipay and went to order dinner on Wechat. Well, somehow I'm already used to it, or something. But the fact that it's time for us to add game elements to our serious application - I seriously thought.



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